Prepared by Forge Marketing

Private visibility audit

Jayesh Kotecha

Hi Jayesh, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Eastcote Ln in Harrow. At your own address you come first, and at one nearby spot to the west you are among the first three. Across the other spots you sit further down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone searching a street or two away may not come across you at all, while right by the door you are easy to find. How does that compare with a practice near you?

The comparison worth looking at

One nearby practice comes before you at most spots

Across the spots we tested, Complete Smiles Family Dental & Implant Centre comes before you at 18 of the 25, both on the streets closest to you and further out around Harrow.

Same search, a dental clinic, run from the same spots around you, so the two maps sit side by side.

They land in the first three at 11 of those spots, against 2 for you, so patients a few streets away are seeing their name where they do not see yours. Which raises the next question: who actually arrives on your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Nearly all who find your website already know your name

Of the searches we looked at, nearly all the estimated visits to your website come from people typing your name, like 'abbey dental harrow'. They were looking for you, not for a dentist.

  • Someone typing your name already knows it. Someone searching for a dentist in Harrow does not, and that is the search you need to win.
  • Your site does reach the first page when someone searches for dentists in Harrow, so new patients can find you there, though it sits low on that page.

So what are those people typing when they need a dentist and have never heard of you?

The searches behind the numbers

How people who do not know you find you

Four of the searches we found do not use your name. Two are general searches for a dentist in Harrow, one is for Invisalign, and one reads like another practice's name.

  • Someone searching 'harrow dentists' finds you low on the first page, below the results most people click, and lands on your home page.
  • Someone searching 'invisalign harrow' reaches you only beyond the first page, on your Invisalign page, so that page brings you no estimated visits at all.

So general dentistry in Harrow is the one search without your name that already brings you anything, and that is the one worth building on. Invisalign is close but out of sight. Which raises the question of what to fix first.

Picture patients searching for your treatments in Harrow being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Eastcote Ln, you are outside the first three in most tested spots.
  • ⁠Complete Smiles Family Dental & Implant Centre comes before you at 18 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?