Prepared by Forge Marketing

Private visibility audit

Dr Anita Patel

Dr Patel, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Watford Way in London, and looked only at you. At your own address you come first. Beyond that one spot you sit outside the top three everywhere else, lower down the first screen at a few of the closest spots and far down the list across the rest. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may scroll past you. Which raises a fair question: is that normal here?

The comparison worth looking at

One nearby practice appears higher overall

Mill Hill Dental Practice comes before you at nearly all the spots we tested, including the ones closest to you, to the north and to the east.

Same search, a dental clinic, run from the same twenty-five spots around you, so the two maps sit side by side.

It reaches the first three at clearly more spots than you do, so at those spots someone nearby looking for a dentist sees its name and not yours. That is a local example of what is possible here. Who reaches your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Many who reach your website type your name

At least about half of the estimated visits from Google come from people typing your name, searches like 'apex dentist'. The rest arrive another way. These are estimates, and the whole site sees a modest number.

  • Someone typing your name already knows it. They are not discovering you; they are finding the address.
  • Your site does reach the first page for searches made without your name, and one of those even shows among the first results. That is where new faces can come from.

So which searches bring people who have never heard of you, and where do they land when they arrive?

The searches behind the numbers

Whitening and implants bring strangers to your pages

Some people reach your website without typing your name. Their searches are about cosmetic work, whitening and cosmetic dentistry, and about implants. Two of them land on your own treatment pages.

  • Someone searching 'teeth whitening mill hill' sees you among the first results, and lands straight on your teeth whitening page.
  • Someone searching 'dental implants mill hill' finds you low on the first page, below the results most people click, and reaches your dental implants page.

So the searches most likely to bring new faces are about whitening. That is dentistry you do, and the one search where you sit among the first results. Worth building on. The question is what happens once they land there.

Picture patients searching for your treatments around Mill Hill being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Watford Way, you are outside the first three in most tested spots.
  • Mill Hill Dental Practice comes before you at 24 of the 25 tested spots.
  • "london dentists" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?