We ran the same search, a dental clinic, from 25 spots around Kenton Rd in Harrow. At your own doorstep you come first, and no one else sits above you there. Move a street or two out and you drop away: at the other 24 spots you are outside the first three. Each dot is one of those spots, and Green means you are in the top three there.

So someone a few streets away, phone in hand looking for a dentist, may never come across you. Which raises the question: what does a practice nearby manage to show?

Of the searches we looked at, about half the estimated visits to your site come from searches that never include your name, such as 'kenton dentist'. Only a small part comes from your name.

• That matters: these are searches for a dentist nearby, with no practice named, and your pages come up for them. People who have not settled on a practice yet.
• Your site also comes up on the first page for several of those searches, and one of them leads to your fees page rather than the home page.

So which searches are these, and where do they land once someone clicks?