We ran the same search, a dental clinic, from 25 spots around Kensington High St in London. At your own address you come first. Just one ring out, you sit outside the first three at every spot we tested, and lower again farther out. Each dot is one of those spots: Green means the practice is in the top three there.
So someone a few streets away, phone in hand, looking for a dentist, may never come across you. Is that normal here, or can a nearby practice do better?

South Kensington Medical and Dental Clinic comes before your practice at 17 of the 25 spots we tested, so for a dental clinic nearby it is the name that tends to come up ahead of yours.
Same search, a dental clinic, run from the same twenty-five spots around you, so you can read both maps side by side.
Even so, it is among the first three at only three of those spots. Neither of you is really seen across the area, which leaves room here. The next question is who reaches your website.

None of the searches we looked at uses your practice name. People arrive through searches like 'dentist high street kensington', so they were looking for a dentist, not for you. These are estimates.
So what exactly are these people typing when they do not know you, and where do they end up?

Every search we found is from someone who does not type your name. Most are general dental searches around Kensington, and one is for clear aligner treatment.
So the people who do not know you yet still arrive by looking for a dentist nearby, and the aligner search shows a treatment already pulling its weight. Worth building on. The question is what happens once they land on those pages.

Here is what already works for you, and what we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.


WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.