Prepared by Forge Marketing

Private visibility audit

Central Dental

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Central Ave in Hounslow. At the spot on your own street you sit among the first three. At the other spots, close by and farther out, you are in the list but below the first three. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may well scroll past you. Is that normal here, or can a nearby practice do better?

The comparison worth looking at

One nearby practice comes before you at most spots

The Ivory Clinic comes before you at 23 of the 25 tested spots, both at the spots nearest your door and further out across the area.

Same search, a dental clinic, from the same spots around you, so the two maps sit side by side.

They reach the first three at a few more spots than you do, so there is something concrete to learn from locally. Which raises the next question: who actually reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Your own name brings most of the visits we can see

Of the estimated visits your website gets from Google, at least half come from people typing your own name, searches like 'central dental'. The rest arrive another way.

  • Someone typing your name is most likely checking your details rather than choosing a dentist for the first time. That is reassurance, not a new patient.
  • Your site does reach the first page for one treatment search, so some people who do not know you can still find you, though it sits low on that page.

So what are those people actually typing when they do not yet know your name?

The searches behind the numbers

Searches for treatments, not for your name

Some people reach you without knowing you. They are looking for a dentist in Hounslow, or for a specific treatment: Invisalign, teeth whitening. Here are the two worth your attention.

  • 'dentist hounslow' sits beyond the first page of results, and leads to your home page: someone new searching that way has to scroll past a whole page of other practices first.
  • 'invisalign twickenham' shows low on the first page, below the results most people click, and leads to your Invisalign page: the right page, waiting a little too far down.

The good news is that both searches are squarely dental, and Invisalign already has its own page doing the work. Build that one up and new patients can find you. So who is already ahead of you on these searches, and what would we do first?

Picture patients searching for your treatments in Hounslow being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Central Ave, you are outside the first three in most tested spots.
  • The Ivory Clinic comes before you at 23 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?