Prepared by Forge Marketing

Private visibility audit

Apex Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around London Rd in Barking. At your own address you come up among the first three. At the other 24 spots you are in the list, but below the first three, and farther out you sit well down it. Each dot is one of those spots; Green means you are in the top three there.

So someone a street or two away, phone in hand, looking for a dentist, may scroll past you. Which raises a fair question: is that normal here?

The comparison worth looking at

One nearby practice comes ahead at almost every spot

Dental & Medical Clinic in Barking comes ahead of your practice at 24 of the 25 spots we tested, and it reaches the first three at 15 of them, close in and farther out.

Same search, a dental clinic, from the same twenty-five spots around you, so the two maps can be read side by side.

Its name sits in the first three at far more of those spots than yours, so a patient nearby sees it first. That is a local example to work from, without promising the same result.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most searches that reach your website do not mention your name

About two thirds of the estimated visits from Google come from searches with no mention of you, such as 'dentists in barking essex'. Only a small part comes from people typing your name.

  • Those searches name a treatment or a place, not a practice. Your site already comes up on the first page for one of them, so it can be found that way.
  • A search with your name is someone looking for you. The ones without it are the harder part to win, and they are the larger share of that estimate.

So what exactly are those people typing, and which of your pages do they land on?

The searches behind the numbers

Searches for a dentist already lead to your pages

Some searches that reach your website never mention your name. They are searches for a dentist in the area, and searches for composite bonding in nearby neighbourhoods.

  • 'nhs dentist close to me' shows low on the first page, below the results most people click, and leads to your Gascoigne dentist page.
  • 'dentists in barking essex' shows among the first results and leads to your home page.

So general dentistry searches already find you, and that is worth building on. The weaker spot is the NHS search, where you sit below the results most people click. What would we do about it?

Picture patients searching for your treatments in Barking being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around London Rd, you are outside the first three in most tested spots.
  • Dental & Medical Clinic in Barking comes before you at 24 of the 25 tested spots.
  • "nhs dentist close to me" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?