Prepared by Forge Marketing

Private visibility audit

All Saints Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around E India Dock Rd in London. You come first at your own address, and in the first three at one more spot close by. At the rest, most of them, you sit lower down or far down the list. Each dot is one of those spots. Green means the practice is in the top three there.

So someone a street or two away, phone in hand looking for a dentist nearby, may well scroll past you. Which raises a fair question: what does a neighbouring practice see?

The comparison worth looking at

One nearby practice comes before you at most spots

We ran the same search for Align & Smile Dental Centre Canary Wharf. Across the tested spots, it comes before you at most of them, and you come before it at the rest.

Same search, a dental clinic, from the same spots around you, so the two maps can be read side by side.

Its name sits in the first three at a few more spots than yours, so neither of you is seen across the area. The first three are still open here. Which raises the question of who reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your estimated visits come from searches for your name

At least four in five of the estimated visits from Google come from people typing your name, such as 'all saints dental care'. A smaller part comes from searches that never mention you.

  • Someone typing your name already has it in mind. That search is not a choice between dentists, it is a search for one practice in particular.
  • You do reach the first page without your name: when someone nearby searches for a dentist in Poplar, your site comes up among the first results.

So which searches bring in the people who have never heard of you, and where do they land?

The searches behind the numbers

People searching for a dentist nearby do find you

Some searches reaching you carry no name at all. They are searches for a dentist nearby, around Poplar, where nothing points to you in particular.

  • Someone searches 'dentist poplar' and your site comes up among the first results, landing them on your home page, where the whole practice is introduced at once.
  • A search for 'dentist e14' puts you low on the first page, below the results most people click, and again sends that person to your home page.

So people looking for general dental care do reach you, which is exactly your field. 'dentist poplar' is the one worth building on. Whether that holds up against who you are competing with is the next question.

Picture patients searching for your treatments around Poplar being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around E India Dock Rd, you are outside the first three in most tested spots.
  • Align & Smile Dental Centre Canary Wharf comes before you at 16 of the 25 tested spots.
  • "dentist e14" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?