Prepared by Forge Marketing

Private visibility audit

Dr Gajen Pathmanathan

Dr Pathmanathan, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Chiswick in London. Close to you, including at your own door, you hold your place well. Farther out you slip outside the first three at most spots, and at one spot to the north-east you do not come up at all. Each dot is one of those spots; Green means you are in the top three there.

So a neighbour searching finds you easily, which is worth protecting. Someone a little farther out, phone in hand, may simply never see you. How far does that reach?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Acton Vale Dental Centre. Out of the twenty-five spots, it comes before you at seven; at the other eighteen, you come before it.

Same search for a dentist, same twenty-five spots around you, so the two maps sit side by side.

You are among the first three at clearly more spots than they are. Someone nearby looking for a dentist is more likely to see you, which moves the question to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

About a third of the estimated visits from Google come from people typing your name, and a similar share from searches that never mention it, like 'invisalign chiswick'. These are estimates.

  • Someone searching your name already knows it. Someone searching a treatment does not, and your site still comes up among the first results for them.
  • That second group matters most for growth. They arrive with a question and land on the page that answers it.

So which questions are bringing in people who have never heard of you, and where do they land?

The searches behind the numbers

The searches that bring you people who never heard of you

Three of the searches we found reach you without your name. Two are general: children's teeth and snoring. One is a straightening brand.

  • 'baby teeth' shows up among the first results and leads to your page on keeping babies' and young children's teeth healthy, so someone looking that up lands with you.
  • 'invisalign chiswick' also shows up among the first results, and takes someone already thinking about straightening straight to your Invisalign page.

So among the searches we found, none without your name is about general dentistry; children's teeth and straightening are what bring new people in. The straightening search is the one worth building on, and that is where our closing thoughts go.

Picture patients searching for your treatments around Chiswick being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Chiswick, you are outside the first three in most tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?