Prepared by Forge Marketing

Private visibility audit

Prof. Subir Banerji

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around The Avenue in London. Right at your own door you sit among the first three. Move a street or two away and you drop far down the list, and at eight of the spots farther out you do not appear at all. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist today may never come across you. Which raises the obvious question: is that normal around here?

The comparison worth looking at

One nearby practice comes before you at every spot

The Avenue Dental Surgery comes before you at all twenty-five of the spots we tested, including the one at your own door, where you sit just behind it.

Same search, a dental clinic, from the same spots around you, so the two maps sit side by side.

Yet it reaches the first three at only one spot, just as you do. So nobody here is being seen across the area, and those first three places are still open. Which raises the question of who finds your website today.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of the searches we found uses your name

We looked at the searches leading people to your website. None of them is someone typing your name. They are searches like 'orthodontist ealing', the words someone uses when they are looking for a dentist rather than for you. These figures are estimates.

  • Someone searching your name already knows who you are. These searches do not carry it: they ask for a dentist in Ealing, and your pages have to earn the click.
  • Your site does reach Google's first page for one of these searches, though it sits low down, below the results most people tap first.

So which searches are these, and where do they land?

The searches behind the numbers

The searches that reach you without your name

The searches we found that reach you without your name are for treatments: whitening, orthodontics, composite veneers. Each one lands on your own page for that treatment.

  • 'orthodontist ealing' shows low on the first page, below the results most people click, and leads to your orthodontics page in Ealing.
  • 'teeth whitening ealing' sits beyond the first page of results, and leads to your own whitening page.

Orthodontics is the one already on the first page, so that page is the sensible place to build. Someone searching for whitening has to look past the first page to reach you. Which raises the question of what we would do first.

Picture patients searching for your treatments around Perivale being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around The Avenue, you are outside the first three in most tested spots.
  • The Avenue Dental Surgery comes before you at 25 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?