Prepared by Forge Marketing

Private visibility audit

Leather Lane Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Leather Ln in London. Right at your own door you come first. A street or two out, that fades: at the other spots you sit far down the list, and at one you did not come up at all. Each dot is one of those spots, and Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply never come across you. Is that just how it is here?

The comparison worth looking at

One nearby practice appears higher overall

We ran the same search for St Paul's Medical and Dental Clinic, and it comes before you at most of the spots we tested, though neither of you reaches the first three out there.

Same search, a dental clinic, from the same twenty-five spots around you, so the two maps read side by side.

So it is not seen across the area either. At those spots the first three are still open, which makes the next question who actually reaches your website today.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Nearly all the estimated visits come from your name

Almost all of the estimated visits your website gets from Google come from people typing your name, like 'leather lane dental'. The other searches we looked at bring next to nobody.

  • Someone typing your name has already heard of you. Someone searching for a dentist nearby has not, and that is a very different patient to win.
  • The searches we found without your name all sit beyond the first page, so that is not a route a patient looking for a dentist in the area can find you by today.

So what do people with toothache near you actually type when they have never heard of your practice?

The searches behind the numbers

The searches without your name all land far down

Five searches lead to you without your name. They are all people looking for a dentist, by area: Holborn, and places further out like Leatherhead and Lambourn. Each one leads to your home page.

  • 'dentist holborn' shows up beyond the first page of results, and it leads to your home page rather than a page about the treatment they want.
  • 'dentist leatherhead' also shows up beyond the first page, again leading to your home page, though that town is a long way from Leather Ln.

So dentistry is what these searches are about, which is your own field, and 'dentist holborn' is the one worth building on. But sitting beyond the first page, it is not how someone searching nearby finds you yet. Your strengths come next.

Picture patients searching for your treatments around Holborn being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Leather Ln, you are outside the first three in most tested spots.
  • St Paul's Medical and Dental Clinic comes before you at 20 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?