We ran the same search, a dental clinic, from 25 spots around you. Right at your own door you come first, and at a few spots towards Petersham you sit among the first three. At most of the other spots you are further down the list, and the further out the search comes from, the further down you sit. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply not come across you. Would another practice nearby fare any better here?

Of the searches we could look at, one uses your name and one does not. 'dentist richmond' brings the larger estimated share of the two. These are estimates, not counted visits.

• Someone typing your name already knows it. Someone typing 'dentist richmond' is still choosing, and your page does appear on the first screen of results for it.
• It sits low on that first screen, below the few results that get most of the clicks, so you are there to be found rather than there to be seen.

So what are people in Richmond actually typing when they have no practice in mind yet?