Prepared by Forge Marketing

Private visibility audit

75 Harley Street Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Harley St in London. Right at your own door you sit among the first three. Move a street or two out and you are already far down the list, and farther out again you drop out of it altogether. Each dot is one of those spots; Green means you are in the top three there.

So someone a short walk away, phone in hand, looking for a dentist, may never come across you. Which raises the question: is that simply how this area works?

The comparison worth looking at

One nearby practice comes before you

We ran it for Thayer Street Dental Centre too. Across the spots we tested, it came before you at nearly all of them, though neither of you reaches the first three out there.

Same search, a dentist, from the same twenty-five spots around you, so the two maps read side by side.

Neither map puts you in front of a patient out in the area, which turns the question to what happens once someone reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of these searches are not your name

A small part of the estimated visits from Google comes from searches with your name. More arrives through searches like 'porcelain veneers london'. These are estimates, but the pattern is clear.

  • Someone typing your name already knows you. Someone searching for veneers or implants in London is still choosing, and your pages reach them at that moment.
  • For several of those treatment searches your site shows up among the first results on the first page.

So which searches are bringing these new people in, and which pages do they land on?

The searches behind the numbers

These searches are about cosmetic dental work

Six of these searches do not contain your name. They are about veneers, dental implants and teeth whitening. Treatment searches, not your name, and each lands on the matching page.

  • Someone searching 'porcelain veneers london' finds you among the first results, and lands on your Harley Street veneers page.
  • 'dental implants london' also puts you among the first results, on your implants page, while 'extraction in dentist' sits low on the first page.

These are all dentistry, your own field, and veneers and implants are already doing the work of introducing you. That is the strength worth building on.

Picture patients searching for your treatments around Marylebone being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Harley St, you are outside the first three in most tested spots.
  • Thayer Street Dental Centre comes before you at 24 of the 25 tested spots.
  • "extraction in dentist" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?