Prepared by Forge Marketing

Private visibility audit

Dental Arts Studio City Road

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around City Rd in London. Right at your own door you come first. Move a street or two away and you sit far down the list at every other spot we tested, close in and farther out alike. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply never come across you. What would a nearby practice's map look like?

The comparison worth looking at

One nearby practice appears higher overall

Across the spots we tested, London Dental Centre came before you at most of them, including the ones closest to your door, and you came before it at only a few.

Same search, a dentist, from the same spots around you, so the two maps can be read side by side.

Yet it reaches the first three at as few spots as you do: one, just as you do. So those top three places are open across this area. Which raises the next question: who actually reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

At least two in five arrive by typing your name

Of the searches we looked at, the busiest by far is 'dental arts studio enfield'. It brings a large share of your estimated visits from Google, and those are people who already know you.

  • Someone typing your name has heard of you already, from a friend, a passing visit or a card. They are not choosing a dentist; they are looking for yours.
  • Your site does also come up first for a general search like 'dentist enfield town', so people who do not know the name can still find you.

So which searches bring in people who have never heard of you, and where do they land?

The searches behind the numbers

Two searches with no name at all

Two of the searches we found use no name. One is someone simply looking for a dentist in Enfield. The other is someone after teeth whitening there.

  • 'dentist enfield town' puts you among the first results, and it leads to your home page, which is exactly where someone choosing a dentist wants to start.
  • 'teeth whitening enfield' also shows you among the first results, and it leads straight to your teeth whitening page.

Both are dentistry, so this is your own field working for you. Teeth whitening is the one to build on: a treatment search already landing on its own page means other treatments could do the same. Which brings us to where your strengths and first priorities sit.

Picture patients searching for your treatments around Finsbury being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around City Rd, you are outside the first three in most tested spots.
  • London Dental Centre comes before you at 22 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?