Prepared by Forge Marketing

Private visibility audit

Dr. Yasmin Anaboussi

Dr Anaboussi, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Green Ln in Northwood. You show up in the results at all of them, and right at your own door you come first. Step out to the edges, though, and you sit outside the first three at most of the 25 spots, mainly to the south and east. Each dot is one of those spots; Green means you are in the top three there.

Close to you, people searching for a dentist can find you easily. Further out, in that south-east pocket, someone may never come across you. Is that normal here?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Mount Vernon Dental Specialists. It comes before you at some of the tested spots, and you come before it at more of them, including at your own door.

Same search, a dentist, from the same spots around Green Ln in Northwood, so the two maps sit side by side.

Each of you reaches the first three at about a third of the spots, so the first three are still open around here. Your map is the stronger half of the picture, so the website is where we looked next.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your estimated visits come from your own name

Almost all the estimated visits from Google come from people typing your own name, like 'l&y dental'. Searches that do not contain your name account for only a small part of them.

  • A person searching your name has already decided to look you up. A person searching for a dentist nearby is still choosing who to call.
  • Your site does reach the first page for a search without your name, so the pages are capable of being found by people who do not know you yet.

So what do those people actually type when they need a dentist, and where do they land?

The searches behind the numbers

The searches reaching you without your name

Seven searches in the audit data show your site without your name. Two concern white spots on teeth, one orthodontics nearby, and the rest are general private dentist searches or other practices' names.

  • 'northwoods orthodontics' shows low on the first page, below the results most people click, and leads to your Invisalign and orthodontic treatments page.
  • 'white spots on teeth' sits beyond the first page of results, leading to your page explaining what causes white spots on the teeth.

So the one search that brings an estimated visit from someone new lands on orthodontics, a treatment you do offer, and that page is worth building on. Which leaves the question of what to fix first, and how we would help.

Picture patients searching for your treatments in Northwood being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Green Ln, you are outside the first three in most tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?