Prepared by Forge Marketing

Private visibility audit

The Meridian Dental Practice, Greenwich

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Woolwich Rd in London. Close to your door you come up among the first three, and at your own address you come first. Further out, across most of the tested spots, you sit below the first three. Each dot is one of those spots; Green means you are in the top three there.

So near you, patients can find you easily, and that is worth holding on to. From the spots further out, you are still in the list, but far enough down that someone searching for a dentist is unlikely to see you. Who does reach you, then?

The comparison worth looking at

One nearby practice comes before you at more spots

Dental Beauty Greenwich comes before you at just over half of the spots we tested, and you come before it at the rest. The two maps are close, with it a little ahead.

Same search, a dental clinic, from the same twenty-five spots around you, so the two maps sit side by side.

It is among the first three at only a couple more spots than you are. Neither of you is seen across the area, so those top spots are open. Which raises the question of your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

About half the visits Google sends your site come from people typing your name, like 'meridian dental'. The rest come from searches made without it. That figure is an estimate.

  • Someone typing your name is looking for you by name, and your home page is what answers them.
  • Your site also comes up among the first results for a search made without your name, so that search brings people to you as well.

So which of those searches, the ones made without your name, are actually bringing people to your door?

The searches behind the numbers

Searches without your name all land on your home page

Three searches reach you without your name, and none of them names a treatment. Each one lands on the same place: your home page.

  • 'greenwich dentist practice' shows up among the first results, and it takes that person to your home page. It reads like the name of a place, so it may not be someone hunting for you.
  • 'greenwich dental' shows up beyond the first page of results, and it also leads to your home page rather than to a page about the treatment the person came for.

So nothing here speaks for a specific treatment. Your site has pages on orthodontics and invisible braces, yet none of these searches brings someone around Woolwich Rd looking for straighter teeth through them. That is the gap worth closing, and I will set out how.

Picture patients searching for your treatments around East Greenwich being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Woolwich Rd, you are outside the first three in most tested spots.
  • Dental Beauty Greenwich comes before you at 13 of the 25 tested spots.
  • "greenwich dental" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?