Prepared by Forge Marketing

Private visibility audit

Pitshanger Dental

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Pitshanger Ln in London. Right at your door you come first. Move a street or two away and at most of those spots you are outside the first three, and further out you sit well down the list. Each dot is one of those spots, and Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist nearby, may simply never come across you. Is that normal around here?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Dickens Yard Dental Ealing, a dental practice near you. Across the tested spots, you come before it at more of them than it comes before you.

Same search, a dentist, from the same spots around you, so the two maps can be read side by side.

Neither of you is in the first three at many spots, so those top places are still open around here. You come before them more often than not; the question moves to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your estimated visits come from your own name

At least three quarters of the estimated visits your site gets from Google come from people typing your name, like 'pitshanger dental'. Only a small part comes from the other searches we looked at.

  • Someone typing your name already knows it. They are not choosing between practices, and are probably after your opening hours or your number.
  • Your site does reach the first page when someone nearby searches for a dentist in the area, though it sits low on that page, below the results most people click.

So what do the searches without your name bring, and where do they land?

The searches behind the numbers

How people find you without your name

Three of the searches we looked at do not use your name. Two are people looking for a dentist in Ealing, one of them urgently, and one is someone looking for Invisalign.

  • Someone types 'ealing dentist' and your site shows low on the first page, below the results most people click. It takes them to your home page.
  • For 'invisalign ealing' your site also shows low on the first page, and that result leads straight to your Invisalign page.

So people can find you without your name, for general dentistry and for Invisalign. The question now is what those pages do once someone lands on them.

Picture patients searching for your treatments around Perivale being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Pitshanger Ln, you are outside the first three in most tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?