Prepared by Forge Marketing

Private visibility audit

The Tooth Sanctuary | Dental Clinical Edgware | NHS dentist | private dentist

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Sheaveshill Ave in London. At the spot on your own street you sit among the first three. Move away from there and you drop out of them, further at every ring. Each dot is one of those spots; Green means you are in the top three there.

So someone a street or two away, phone in hand, looking for a dentist, may simply never come across you. Is that normal here, or can a practice nearby do better?

The comparison worth looking at

One nearby practice appears higher overall

Colindale Smile Clinic comes before you at all 25 spots we tested, including the spot at your own door on Sheaveshill Ave, and at the spots closest to you.

Same search, a dentist, from the same spots around you, so the two maps sit side by side.

It is among the first three at clearly more spots than you, so a patient nearby sees it where they do not see you. Which raises the next question: who is actually reaching your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your search visits start with your name

At least two thirds of the estimated visits from Google come from people typing your name, searches like 'the tooth sanctuary'. The searches we can see without your name are treatment ones.

  • Someone searching your name already knows it. They are not choosing you, they are checking you.
  • Someone searching for teeth whitening in Edgware is not typing your name. Your site does reach the first page there, just low down it.

So which searches bring people to you without your name, and where do those people land?

The searches behind the numbers

Two treatment searches, no name attached

Beyond your own name, two of the searches reaching your site are treatment ones: implants and whitening. These searches come from people looking for a specific bit of dental work.

  • Someone searching 'dental implants edgware' finds you low on the first page, below the results most people click, and lands on your dental implants page.
  • Someone searching 'teeth whitening edgware' also sits low on the first page, below the results most people click, and lands on your teeth whitening page.

So people do arrive without your name, for dentistry you clearly offer. Implants and whitening are the two worth building on, because the pages they land on are already the ones doing this work for you. Which brings us to what to do first.

Picture patients searching for your treatments around Colindale being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Sheaveshill Ave, you are outside the first three in most tested spots.
  • Colindale Smile Clinic comes before you at 25 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?