Prepared by Forge Marketing

Private visibility audit

Dr Pavan Kumar

Dr Kumar, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Perivale in Greenford. At your own address you come first, and at one spot just north of it you sit among the first three. At the other spots you are further down the list, and further out you are well down it. Each dot is one of those spots; Green means you are in the top three there.

So someone a street or two away, phone in hand, looking for a dentist may simply not come across you. Is that normal round here, or does a neighbouring practice fare better?

The comparison worth looking at

One nearby practice comes before you at most spots

We ran the same search and ICON Dental Wembley came before you at most of the spots, including close to you, while you came before it at the rest.

This is the same search for a dentist, made from the same spots around your practice, so both maps read side by side.

It reaches the first three at only a few more spots than you do, so neither of you is widely seen here. The first three are open around here. The other question is who already reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Nearly all the visits to your site come from your name

Of the searches we found, nearly all the estimated visits to your site come from people typing your name, like 'silicon dental centre'. Only a small part comes from searches without it.

  • A search with your name in it comes from someone who has already heard of you. The choosing happens earlier, before your name is known.
  • Your site does show among the first results when someone nearby searches for a dentist in Perivale, so there is a foothold with people who do not know you yet.

So which searches bring you people who have never heard of you, and where do they land?

The searches behind the numbers

One search brings new people, and it is general dentistry

Beyond your name, the searches that reach you split in two: someone simply looking for a dentist near you, and treatment searches like an Obagi chemical peel.

  • 'perivale dentist' sits among the first results, and it is the clearest route you have for someone who has never heard of you.
  • 'obagi chemical peel' sits beyond the first page, leading to your own Obagi chemical peel page, so someone weighing up that treatment is unlikely to see it.

So general dentistry is the one thing already bringing new people to you, and it is worth building on. The treatment searches behind it sit too far back to be found. Which raises a fair question: what is working well here, and what would we fix first?

Picture patients searching for your treatments around Perivale being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Perivale, you are outside the first three in most tested spots.
  • ICON Dental Wembley comes before you at 17 of the 25 tested spots.
  • "obagi chemical peel" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?