Prepared by Forge Marketing

Private visibility audit

Maida Smiles Dental Clinic

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Sutherland Ave in London. At your own address you come first. That is the only one of the 25 spots where you reach the top three: a street or two away you sit lower down the first screen, and farther out you are well down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist may simply not come across you. Which raises the question: who does show up there?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Smile Cliniq, a dental practice near you. Across the spots we tested, you come out ahead of it at more of them than it does of you.

Same search, a dentist, from the same twenty-five spots around you, so the two maps can be read side by side.

Neither of you reaches the first three at more than one of the twenty-five spots, so the names a patient actually sees nearby are usually other practices. Which means the next question is your website: who is actually reaching it?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor are reaching your website

About a fifth of the estimated visits from Google come from people typing your name. A similar share comes from searches like 'ceramic braces', where your name is not part of the search.

  • Someone searching your name has already heard of you. Someone searching a treatment has not, so that page carries the introduction.
  • Your site does come up on the first page for several treatment searches, and comes up first for 'metal braces london', so new patients are able to find you.

So which treatment searches are actually bringing those new people to you, and where do they land?

The searches behind the numbers

New people reach you through braces and whitening pages

Some searches that lead to your site carry no name at all. They are people looking for braces, for teeth whitening, and for implants: treatments, not a practice they already trust.

  • Someone searching 'ceramic braces' finds you low on the first page, below the results most people click, and lands on your ceramic braces page.
  • Someone searching 'metal braces london' sees you among the first results, and arrives on your metal braces page.

So the pages winning new people are your orthodontic ones, while implants, your headline treatment, pull them in through your Maps listing rather than your own implant pages. That is worth building on. Which leaves the question of where to start.

Picture patients searching for your treatments around Kensal Town being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Sutherland Ave, you are outside the first three in most tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?