Prepared by Forge Marketing

Private visibility audit

W5 Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Uxbridge Rd in London. Right at your own door you come first, and that is as far as it holds: at the eight spots a short way out, and at every spot beyond them, you sit outside the first three. Each dot is one of those spots. Green means your practice is in the top three there.

So someone a few streets away, phone in hand, looking for a dentist nearby, may well never come across you. Who does a patient see there instead?

The comparison worth looking at

One nearby practice appears higher overall

We ran the same search and Everyday Dental came before you at 24 of the 25 spots we tested, including the ring of streets just a few minutes from your door.

Same search, same spots around you, so the two maps sit side by side and can be read together.

It is not in the first three at most of those spots either, so the names a patient sees there change from street to street. Which raises the next question: who actually reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

People typing your name, like 'w5 dental', account for a good share of the estimated visits from Google. People searching for a dentist nearby make up part of the rest, so the searches show both sorts of patient.

  • Someone typing your name has already chosen you. Someone searching for a dentist in the area is still deciding, and your site has to earn that first appointment.
  • You do come up among the first results for a search like 'dentist ealing common', so people who have never heard of you can find you that way.

So what are those people actually typing when they do not know your name yet, and where do they land?

The searches behind the numbers

New people find you through treatment searches

These are people who have never heard of you, searching for a dentist nearby or for a specific treatment: composite bonding, Invisalign, an emergency appointment. Each search lands them on one of your pages.

  • Someone searching 'dentist ealing common' sees you among the first results, and lands on your home page: the strongest position any of these searches gives you.
  • 'composite bonding ealing' also puts you among the first results, and takes that person straight to your composite bonding page, where the treatment is explained.

So the searches bringing people who do not know you are mostly about cosmetic and general dentistry, which is exactly what you do. Composite bonding is the one treatment search already placing you that high, and it is worth building on. The question is whether those pages hold them.

Picture patients searching for your treatments around Park Royal being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Uxbridge Rd, you are outside the first three in most tested spots.
  • Everyday Dental comes before you at 24 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?