We ran the same search, a dental clinic, from 25 spots around Longbridge Rd in Dagenham. At your own door you come first, and you were found in the list at all 25 spots. But you sit outside the first three at nearly all of them, and further out you fall a long way down. Each dot is one spot; Green means you are in the top three there.

So someone a few streets away, phone in hand looking for a dentist, sees three other names first, and at most of those spots has to go well down the list to find you. Which raises a fair question: what does a strong map here actually look like?

At least two thirds of the visits Google is estimated to send your site come from searches like 'david's dental care'. Whoever typed that already had your name. The rest arrived another way.

• Someone typing your name is not choosing a dentist. They are looking for yours, and the search only has to lead them back to you.
• Your site does appear on the first page for a search made without your name, though low down, under the handful of results most people actually click.

So what is someone searching for when they have never heard of you, and where do they land?