Prepared by Forge Marketing

Private visibility audit

Antonis Pisiaras

Dr Pisiaras, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Poland St in London. At your own door you come first, with nothing listed above you. Move away from the door and you sit outside the first three everywhere else we tested, far down the list or not in it at all. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist nearby, may well scroll past three other names before yours. Who do they find instead?

The comparison worth looking at

One nearby practice comes before you at nearly every spot

We ran the same search again, this time following Vital Europe Dental Clinic. It comes before you at 24 of the 25 spots we tested, both close to your door and farther out.

Same search, a dental clinic, from the same twenty-five spots around you, so the two maps can be read side by side.

Yet it is never among the first three itself, and you are at one spot only, your own door. So a patient nearby still sees three other names. That makes the first three worth working on here. Which raises the question of who already reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Nobody reaches your website by typing your name

None of the searches we looked at uses your practice name. They are searches like 'dentist soho', and the people behind them were not looking for you. The visit figures here are estimates.

  • That is a real strength. People who have never heard of you still land on your home page, which is how a new patient journey usually starts.
  • Your site does reach the first page for 'dentist soho', so someone comparing dentists nearby can see you without knowing you exist beforehand.

So which searches are bringing those new people in, and where do they land once they arrive?

The searches behind the numbers

The searches that bring you people who do not know you

All ten searches we found are typed without your name. Most are someone nearby looking for a dentist. A few are treatment searches, bonding and veneers.

  • 'dentist soho' puts you low on the first page, below the results most people click, and takes that person to your home page.
  • 'dental bonding' sits beyond the first page and leads to your cosmetic bonding page, far from where someone comparing bonding in central London is looking.

The good news: the searches reaching you are dental, and the two carrying most of the estimated visits are both someone simply looking for a dentist nearby. Strengthening that is the obvious place to build. Which leaves what to do first.

Picture patients searching for your treatments around Soho being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Poland St, you are outside the first three in most tested spots.
  • Vital Europe Dental Clinic comes before you at 24 of the 25 tested spots.
  • "dental bonding" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?