Prepared by Forge Marketing

Private visibility audit

Antonis Pisiaras

Dr Pisiaras, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Poland St in London. At your own address you come first. Move away from the door and that fades: you are outside the first three at every other spot tested, and at nine of them you are not in the list at all. Each dot is one spot; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply never come across you. What does a practice near you look like on the same map?

The comparison worth looking at

One nearby practice appears higher at 24 of the 25 spots

We ran the same search for Vital Europe Dental Clinic. It came before you at 24 of the 25 spots we tested, both close to you and further out.

Same search, a dental clinic, from the same twenty-five spots around you, so you can read the two maps side by side.

Yet it reaches the first three at none of those spots, and you reach them at one. So being ahead in the list is not the same as being seen, which brings us to who actually lands on your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

The searches bringing you visits do not use your name

None of the searches we looked at uses your practice name. All of the estimated visits from Google come from people searching for care, like 'dentist soho'. These are estimates, not counted visits.

  • That is a real strength. Those searches are people looking for treatment rather than for you, which is how a new patient journey usually begins.
  • Your site does show on the first page for one of those searches, so people comparing dentists nearby can already find you.

So which of those searches are bringing people to you, and where do they land when they arrive?

The searches behind the numbers

New patients find you through dentistry searches

Every search we found is someone looking for dentistry rather than for you by name. Some are local searches for a dentist, others are treatment searches such as bonding and veneers.

  • Someone searching 'oxford street dentist' sees you among the first results, and lands on your home page. That search brings the most of your estimated visits.
  • Someone searching 'dental bonding' finds you beyond the first page, on your cosmetic bonding page, so that search brings you almost nothing today.

The strongest one is local dentistry itself, people nearby looking for a dentist, and that is worth building on. Your treatment searches sit further back. The question is what happens once they reach your pages.

Picture patients searching for your treatments around Soho being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Poland St, you are outside the first three in most tested spots.
  • Vital Europe Dental Clinic comes before you at 24 of the 25 tested spots.
  • "dental bonding" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?