Prepared by Forge Marketing

Private visibility audit

Rumit Desai

Dr Desai, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Belmont Park in London. At your own address you come first, and you hold a place in the top three at a few of the nearby spots. Further out, across the rest of the tested spots, you sit lower down the list. Each dot is one of those spots; Green means the practice is in the top three there.

Close to you, patients can find you easily. A street or two farther out, someone searching for a dentist may simply never come across you. So what is possible here?

The comparison worth looking at

One nearby practice comes before you at most spots

Across the spots we tested, Inspire Dental Lewisham came before you at most of them, and you came before it at the rest. Neither of you is sitting in the first three very often.

Same search, a dental clinic, from the same spots around you, so the two maps can be read side by side.

It is seen in the first three at as few spots as you are, so it is not seen across the area either. Those first three places are open around here. Which brings us to who actually lands on your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

Of the estimated visits from Google, at least a bit under half come from people typing your name, like 'belmont park dental care'. A good quarter come from searches that never mention it.

  • A search with your name already has you in mind. A search for a treatment does not, and your page has to win that person.
  • Your site does reach the first page for 'dental implants and', so people weighing up implants can find you without knowing you.

So which searches bring you strangers rather than neighbours, and where do they land once they arrive?

The searches behind the numbers

Implants and whitening bring new people to you

Some searches reach you without your name. They are treatment searches: implants, teeth whitening, emergency care, and someone simply looking for a dentist in Lewisham.

  • 'dental implants and' shows low on the first page, below the results most people click, and leads to your page on why have dental implants.
  • 'teeth whitening lewisham' shows among the first results and leads to your teeth whitening page, so someone weighing up whitening locally can find you.

These are dental searches reaching your own treatment pages, which is the right field and worth building on. Whitening and emergency care already do that well; implants, your biggest treatment search, sits lower and is the one to strengthen. So what should come first?

Picture patients searching for your treatments around Blackheath being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Belmont Park, you are outside the first three in most tested spots.
  • Inspire Dental Lewisham (formerly Lewisham Dental Practice) comes before you at 17 of the 25 tested spots.
  • "dental implants and" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?