We ran the same search, a private hospital, from 25 spots around West Didsbury in Manchester. You come up in the list at all 25, but never in the first three at any of them. Close to your own address you sit just below that, and farther out you drop well down the list. Each dot is one of those spots; Green means the practice is in the top three there.

So someone searching nearby scrolls past the three names shown first. Would another private hospital here fare any differently from the same spots?

Your page sits inside the much larger Spire Healthcare website. The search tool measured that whole site, and none of the searches it found leads to your page, so we cannot say how people reach yours.

• This matters for a patient with a phone in hand: your knee and hip work is part of a big site, where your own page has to be found among hundreds of others.
• Anything we quoted from the wider site would be the hospital group's searches, not yours, and we will not pass that off as a reading of your own page.

So the honest next question is what people search for when they do not know your name yet, and where those searches land.