We ran the same search, a laser hair removal service, from 25 spots around St James Tower in Manchester. You come up in the list at all of them, but only at your own address do you land in the first three. On the streets closest to you, and further out too, you sit lower down or well down the list. Each dot is one of those spots; Green means the top three there.

So someone a few streets away, phone in hand, looking for laser hair removal nearby, would have to scroll a long way down the list to find you. Is that normal here?

Of the two searches we found, one is your name and the other is 'skin cosmetics'. Half the estimated visits from Google come from each, so searches that carry your name and searches that do not both lead here.

• Someone typing your name has heard of you somewhere already. Someone typing what they want has not, and that is the search worth holding on to.
• For that second search your site does come up among the first results, so a stranger with a phone in hand can reach your pages.

So what else are people typing when they want laser hair removal and have never heard of you?