Prepared by Forge Marketing

Private visibility audit

Naveed Yasin

Dr Yasin, let’s look at your local visibility.

We ran the same search, a medical clinic, from 25 spots around Barlow Moor Rd in Manchester. Your name does appear in the results at nearly all of them, but never in the first three, not even at your own address. Where it does appear, it sits lower down or far down the list. Each dot is one of those spots; Green means the practice is in the top three there.

So someone nearby looking for a clinic like yours may scroll through several names without ever coming across you. Which raises the question: what does a practice near you look like on that same map?

The comparison worth looking at

One nearby practice appears higher overall

Manchester Surgical Clinic comes before you at every one of the 25 spots we tested, including right at your own address on Barlow Moor Rd, and at the ring of spots closest to you.

This is the same search, a medical clinic, made from the same 25 spots around you, so both maps read side by side.

Yet it reaches the first three at only one of those spots, and you at none. So the first three are still open here, and a patient nearby has little to see. Who does reach your website then?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of these searches uses your name

None of the searches we found for your website uses your practice name. They are searches like 'back specialist near me', made by people describing a problem. These figures are estimates.

  • A search for your name points at you already. A search for 'spine specialist' does not, so your page has to stand on its own in those results.
  • For every one of these searches, your site sits beyond the first page, well past where a phone screen ends.

So what are those people actually typing when they look for help with a back or a hip?

The searches behind the numbers

The searches of people looking for spinal care

The searches reaching your site without your name are all about your own work: back and spine care, orthopaedic surgery in Manchester, and a few about hips and hernia repair.

  • 'back specialist near me' takes someone to your home page, but it shows up beyond the first page of results, so they would have to look a long way down to get there.
  • 'spine specialist' lands on that same home page, again beyond the first page, so a patient searching for spinal care does not meet you early on.

The searches are the right ones. Spinal and back care is exactly what people type, and your home page is where they land, but none of them sits close enough to the top to be found yet. So where would we start?

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • Manchester Surgical Clinic comes before you at 25 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.
  • "back specialist near me" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?