Private visibility audit

Jay Goswamy

Jay Goswamy, let’s look at your local visibility.

We checked when someone nearby searches for an endocrinologist from 25 spots around the practice. Overall, Manchester Thyroid Centre is among the first three almost everywhere: first right by you, among the top three across Chorlton-cum-Hardy, Withington, West Didsbury and Northenden, and only just within the top three towards Didsbury and Parrs Wood. Each dot is one of those spots; Green means the practice is in the top three there.

This may mean most people searching around Barlow Moor Rd in Manchester are likely to come across you, with your strongest presence nearest the practice worth protecting.

The comparison worth looking at

Your map holds up nearby

Your map holds up next to Endocrinology at The Christie around Barlow Moor Rd in Manchester, which makes your local map an asset to build on.

This is the same search from the same spots around your practice, so you can read the two maps side by side.

This suggests your local map is an asset around Barlow Moor Rd in Manchester, so the next question is your website, starting with whether both practices offer the same services.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

This estimate suggests Google is not showing searches for your practice name, while searches like 'thyroid specialist near me' do exist.

  • In practice, people are not yet reaching your website through Google by typing your practice name.
  • People do search for what your practice offers around Barlow Moor Rd in Manchester, but your pages sit too far down for most people to see them.

Next, look at which non name searches could bring people to your website.

The searches behind the numbers

Non name searches are not bringing people

These searches are about thyroid care and endocrinology, but they sit too far down the results to bring new people to your website.

  • 'thyroid specialist near me' shows up beyond the first page of results and leads to your home page.
  • 'endocrinologist manchester' shows up beyond the first page of results and leads to your home page.

The clearest finding is that thyroid care is the closest match to your own field, but those searches are not yet bringing new people to you around Barlow Moor Rd in Manchester.

Picture the patients searching for a thyroid specialist in Manchester reaching you first.

There is real ground already won here, and a few gaps worth attention. Both are set out plainly below, and none of it needs to be difficult.

Worth your attention
  • Close to the practice you come up first, but a few streets out another name usually sits above yours, and toward Didsbury and Parrs Wood you sit lower again, so some patients may meet someone else first.
  • In that tested comparison for the same search around your area, Endocrinology at The Christie was reported ahead of you across more of the tested locations, which can shape who a patient contacts first.
  • Your homepage still leads with a notices section inviting people to a patient information day held in February 2020, so someone who has just found you may read an old event instead of what you treat and how to book.

I used to run clinics myself, so this is two colleagues reading the same page. Each of these can be taken on its own, one at a time, whenever it suits you.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?