We ran the same search, an endocrinologist, from 25 spots around Barlow Moor Rd in Manchester. You are among the first three almost everywhere. You show first right by you, and drop to third only toward Didsbury and Parrs Wood. Each dot is one of those spots; Green means the practice is in the top three there.

This means someone searching nearby finds you in most of the spots we tested, and the area right around you is worth protecting. Now it helps to see what a nearby practice shows.

Across the same spots around Barlow Moor Rd in Manchester, Endocrinology at The Christie comes first more often, but your practice also shows up well across the area.

We ran the same search from the same spots around your practice, so the two maps can be read side by side.

So you still show up here, even when someone else is first. That shifts the question to your website: does it help people take the next step?

Of the searches we found reaching your site through Google, none uses your practice name.

• That means no one is reaching you because they already knew to look for you.
• So the useful next question is which other searches people use around Barlow Moor Rd in Manchester.

That leads to the searches people use when they do not know your name yet.

These are searches for your thyroid work and for an endocrinologist, rather than for your practice by name.

• For 'thyroid specialist near me', you are beyond the first page of results, so most people never see your home page.
• For 'endocrinologist manchester', you are beyond the first page of results, so most people never see your home page.

The gap is in your own field: people looking for thyroid care or an endocrinologist around Barlow Moor Rd in Manchester are not reaching your pages this way yet. So the question is where to focus first.