Prepared by Forge Marketing

Private visibility audit

Alexandre Aesthetics | Body Contouring • Hair Restoration • Skin Boosters • Facials | Manchester

Hi there, let’s look at your local visibility.

We ran the same search, a skin care clinic, from 25 spots around Corporation St in Manchester. You come first at your own door. Move a street or two away and you drop out of the first three everywhere else we tested, and at six spots you were not in the list at all. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a skin care clinic, may simply never come across you. Which raises the question: is that normal here?

The comparison worth looking at

One nearby practice comes before you

skiin comes before you at nearly all of the tested spots, including every one of the eight closest to you, while you come first at the spot right at your door.

Same search, a skin care clinic, from the same spots around you, so the two maps sit side by side.

skiin is among the first three at a handful of spots, you at one, so it is seen a little wider but not across the area. The next question is which searches lead to you.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

The searches we found sit far past the first page

We looked at three of the searches linked to your website, including 'skin rejuvenation manchester'. Each one sits beyond the first page, and the estimate is no visits a month from any of them.

  • Two of these searches carry your clinic name. Someone typing that already knows you. They are not the same person as someone comparing skin clinics in Manchester.
  • Someone comparing clinics picks from what she can see on the first page. Your pages sit beyond it.

So is there one search here from someone not already looking for you?

The searches behind the numbers

One search without your name, and it sits far down

Only one of the searches we hold does not carry your name. Even so, it reads like a shortened name rather than anyone looking for a treatment.

  • 'alex aesthetic' shows up beyond the first page of results, and the page it leads to is your home page, the same page a treatment search would land on.

So someone in Manchester wanting body contouring, hair restoration, skin boosters or facials does not reach you this way yet. Your treatments are the strength here, and none of these searches points to them. Which raises the question of what to fix first.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "skin care clinic" around Corporation St, you are outside the first three in most tested spots.
  • skiin comes before you at 24 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?