We ran the same search, a skin care clinic, from 25 spots around Corporation St in Manchester. Right at your own door you come first. Move a street or two away and you drop outside the first three at every other spot tested, and at a few you are not in the list at all. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for skin treatments nearby sees three other names first, and you sit far down the list. Who do they see instead?

Three searches in this audit lead to your website, and all three sit beyond the first page, including 'skin rejuvenation manchester'. Two of them use your name. These are estimates, not counted visits.

• A search with your name comes from someone who already knows you. A search for a treatment in Manchester comes from someone who does not, and that is the harder one to win.
• The first page is what a searcher is shown first. Your site sits beyond it for all three, so it is not among the names there.

So what are people in Manchester typing when they do not know your name yet?