Prepared by Forge Marketing

Private visibility audit

Matthew Kahn

Dr Kahn, let’s look at your local visibility.

We ran the same search, a cardiologist, from 25 spots around Didsbury in Manchester. You come up in the first three at 24 of those 25 spots, and first at most of them, including at your own door and every spot closest to you. Each dot is one spot; Green means you are in the top three there.

So at nearly every spot we tested, your name is one of the three a nearby patient sees first. That is a strong position worth protecting. How far can it go here?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Cardiology Clinic Ltd. Across the twenty-five tested spots it comes before you at only three, all of them out to the south-east; at the other twenty-two you come first of the two.

Same search, a cardiologist, from the same twenty-five spots around you, so the two maps sit side by side.

You are in the first three at 24 of the 25 spots; they are at eight. So the local map is already an asset, and the real question is what happens once someone taps through to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Your website is found by specialty, not by your name

None of the searches we looked at uses your name. They are searches like 'cardiologist manchester', and your home page comes up among the first results. These figures are estimates.

  • That matters: someone looking for a cardiologist with no particular consultant in mind can land on your page, where your name, qualifications and specialism are right there.
  • Your site also shows on the first page for 'cardiovascular doctor', though it sits low there, below the results most people click.

So which of these searches are doing the work, and where do they land?

The searches behind the numbers

People who do not know you find you by specialty

The searches reaching you without your name are nearly all about cardiology itself: someone looking for a cardiologist in Manchester, or for a consultant cardiologist, or a heart consultant.

  • 'cardiologist manchester' shows up among the first results and leads to your home page, where your name, qualifications and specialism greet that person straight away.
  • 'cardiovascular doctor' sits low on the first page, below the results most people click, and also leads to your home page.

So the searches that reach you are searches for a cardiologist, which is exactly what you are. Your home page carries that first impression almost on its own. What happens once they land there is the next thing worth looking at.

Picture patients searching for your treatments around Didsbury being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • "cardiovascular doctor" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?