Prepared by Forge Marketing

Private visibility audit

Matthew Kahn

Dr Kahn, let’s look at your local visibility.

We ran the same search, a cardiologist, from 25 spots around Didsbury in Manchester. You come up among the first three at nearly all of them, and first at most. The one real gap sits out towards Sharston, to the south-east. Each dot is one of those spots, and Green means the practice is in the top three there.

So someone reaching for their phone near you can find you easily. Out towards Sharston, they may land on someone else first. Who else shows up there?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Cardiology Clinic Ltd. It comes before you at three of the tested spots, and you come before it at the other twenty-two.

Same search, a cardiologist, from the same twenty-five spots around you, so the two maps can be read side by side.

A patient nearby sees you among the first three at far more spots than them. Your map is an asset, so the real question becomes who actually lands on your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People search for a cardiologist, not your name

None of the searches we found uses your practice name. They are searches like 'cardiologist manchester', where your site comes up first. These are estimates, but the pattern is clear.

  • These are people looking for a cardiologist rather than for you by name, and the searches still reach your pages.
  • Three of those searches put you among the first results. Others sit low on the first page, below the results most people click.

So what exactly are these people typing, and which of your pages do they land on?

The searches behind the numbers

People searching for a cardiologist already find you

Every search we found is from people not using your name. They are looking for a cardiologist or a consultant in heart care, and most of them land on your home page.

  • Someone typing 'cardiologist manchester' meets you among the first results, and that search opens your home page, where your qualifications and patient reviews sit.
  • 'Cardiovascular doctor' puts you low on the first page, below the results most people click, and it also leads to your home page.

So people searching generally for a cardiologist reach you, which is exactly your field, and the home page carries them. The treatment searches around devices and heart failure are the ones still worth building on. More on that next.

Picture patients searching for your treatments around Didsbury being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • "cardiovascular doctor" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?