We ran the same search, local medical services, from 25 spots around Old Mill St in Manchester. At every one of those spots you sit outside the first three, and at about half of them you are not in the list at all. That holds at your own door as well as farther out. Each dot is one of those spots; Green means the practice is in the top three there.

So a parent searching nearby, phone in hand, sees three other names first, and where you do appear you sit far down the list. Which raises the obvious question: what does that map look like for a practice down the road?

About a third of the estimated visits from Google come from searches that include your name. A similar share comes from the searches we can see without it, like 'tongue tie clinic near me'. These are estimates.

• Someone typing your name has it already. Someone searching for a tongue-tie clinic has not used it, and your site still comes up among the first results for that search.
• That is a real strength. Those searches land on your booking page, where each package and its price are set out.

So which of those searches without your name reach you, and where do they land?