We ran the same search, local medical services, from 25 spots around Old Mill St in Manchester. At none of those spots do you come up in the first three, and at about half of them you do not appear in the list at all. That holds right by your door as much as farther out. Each dot is one of those spots; Green means the practice is in the top three there.

So a parent searching nearby on their phone may simply never come across you. Which raises a fair question: is that normal here, or is more possible?

About a third of your estimated search visits come from people typing your name, and about a third from parents who do not know it, searching things like 'tongue tie clinic near me'. The rest we cannot place.

• A parent typing your name has already heard of you. A search like 'tongue tie specialist' comes from someone who has not, and you show up among the first results for it.
• That second group is worth protecting. Whatever page they land on is where they form their first idea of you.

So which searches are bringing those parents to you, and where do they land when they arrive?