Prepared by Forge Marketing

Private visibility audit

Manchester Cataract Surgeon - Mr P Muel

Hi there, let’s look at your local visibility.

We ran the same search, an ophthalmologist, from 25 spots around Wythenshawe in Manchester. Close to you it holds up well: you come first at your own address and stay among the first three at every nearby spot. Farther out, at most of those spots, you slip lower down the first screen. Each dot is one spot. Green means the practice is in the top three there.

Someone searching from those outer areas may simply not come across you. Close to home that presence is worth protecting. So how far ahead is a practice down the road?

The comparison worth looking at

One nearby practice appears higher overall

Regency Eye Hospital comes before you at nearly all the spots we tested, and it sits among the first three at almost all of them, while you are among the first three at most.

Same search, an ophthalmologist, from the same spots around you, so the two maps can be read side by side.

Its green dots cover clearly more spots than yours, so it shows what is reachable here, without promising the same result. Away from the map, the searches reaching your website tell a different story.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People find your website without knowing your name

None of the searches we found uses your name. All the estimated visits to your site come from searches like 'cataract eye surgery', where your site shows among the first results. These are estimates.

  • That is a real strength. Someone with blurred vision, who has never heard of you, types what troubles them and still lands on your pages.
  • It also means your name is not yet the thing people type. Those arriving are weighing up surgeons, so what they read first has to reassure them.

So which searches are bringing those strangers to you, and where do they land when they arrive?

The searches behind the numbers

The searches that bring you people without your name

None of the searches we found uses your name. They are cataract searches, and lid surgery ones: someone needing cataract work, and someone looking into eyelid surgery around Wythenshawe.

  • 'cataract eye surgery' shows up among the first results and leads to your home page, so someone weighing up cataract surgery lands where you introduce yourself.
  • 'private cataract surgery manchester' sits beyond the first page and also leads to your home page, so that page is in place while the position is not.

Cataract surgery is where the estimated visits come from today, and it sits squarely in your own field. That is the one worth building on. Which leaves the question of where to start.

Picture patients searching for your treatments around Wythenshawe being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • Regency Eye Hospital (formerly Face & Eye) comes before you at 24 of the 25 tested spots.
  • "ophthalmologists manchester" leads to your home page, beyond the first page.
  • "private cataract surgery manchester" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
LinkedIn logo
LinkedIn
X logo
X
Instagram logo
Instagram
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?