Prepared by Forge Marketing

Private visibility audit

Odara Beauty & Wellbeing - Lymphatic Drainage & Body Contouring “Post-Op Recovery & Fibrosis Specialist in Manchester

Hi there, let’s look at your local visibility.

We ran the same search, a lymph drainage therapist, from 25 spots around St James Tower in Manchester. You come up in the list at every one of them, but you reach the first three at only 10 of the 25, and at just 2 of the 8 spots nearest you. You are stronger further out, to the south and east. Each dot is one of those spots. Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for post-op drainage, may scroll past you entirely. Would a nearby practice fare any better here?

The comparison worth looking at

One nearby practice appears higher overall

Haus of lymphatic and sculpt comes before you at most of the tested spots, including all eight of the spots closest to you, where your own presence is thinnest.

We ran the same search, a lymph drainage therapist, from the same spots around you, so the two maps sit side by side.

They reach the first three at 20 of the 25 spots against your 10, so near you it is their name a searcher sees in that short list, not yours. Their map shows what is possible here. Your website is the other half of this, so we looked at who reaches it.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

None of the searches we found uses your name. About two thirds of the estimated visits from Google come from treatment searches instead, like 'facial lymphatic drainage massage'. These figures are estimates.

  • None of these searches contains your name: they are people typing a treatment, and your site comes up among the first results for them.
  • Your site does reach the first page for those searches, so someone with a phone in hand can land on you without having heard of you first.

So which treatment searches are actually bringing those people in, and where do they land once they arrive?

The searches behind the numbers

New people find you through lymphatic drainage searches

The searches that bring people in without naming you are all about lymphatic drainage: the full body treatment, the facial version, and people adding Manchester to be sure you are nearby.

  • Someone searching 'lymphatic drainage massage manchester' sees you among the first results, and lands on your home page to work out what you do.
  • Someone searching 'facial lymphatic drainage massage' also sees you among the first results, and arrives on that same home page rather than a page about the facial treatment.

So people do reach you, and they reach you for lymphatic drainage, your own work. The catch is where they land: every one of these searches drops them on the home page, which has to answer for itself. Is it doing that?

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "lymph drainage therapist" around St James Tower, you are outside the first three in most tested spots.
  • Haus of lymphatic and sculpt comes before you at 19 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?