Prepared by Forge Marketing

Private visibility audit

Manchester Hip Clinic

Hi there, let’s look at your local visibility.

We ran the same search, an orthopedic clinic, from 25 spots around Barlow Moor Rd in Manchester. Your listing came up in the list at all of them, and in the first three at most of those spots, including first at your own door. It sits lower on the first screen at a handful of the spots farther out, to the south and south-east. Each dot is one of those spots; Green means you are in the first three there.

So most people searching near you can find you straight away. Farther south, someone may scroll past you. That near-door strength is worth protecting. Could a nearby clinic do better here?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Manchester Hip & Knee Clinic. It comes before you at only a few of the tested spots, and you come before it at the rest.

Same search, an orthopaedic clinic, from the same spots around you, so the two maps can be read side by side.

You show among the first three at far more of those spots than they do. The local map is an asset, so the question moves to what someone finds when they open your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Searches reach your site without your name in them

None of the searches we found uses your practice name. They describe a problem instead, like 'labral tear in hip'. The figures are estimates, but the pattern is clear: these are not searches for you by name.

  • Someone typing your name already knows you; these searches are not that. Your pages are what has to do the introducing.
  • Your site does show on the first page for several of these searches, so someone with a sore hip can reach your page before they ring anyone.

So which of those searches actually brings people in, and where do they land when they arrive?

The searches behind the numbers

People searching for a hip problem, not for you

These searches are all about hips: some about a labral tear, others about hip surgery or a hip replacement in Manchester.

  • 'labral tear in hip' puts you among the first results, and it leads to your labral tears page, the exact problem they typed in.
  • 'hip surgery manchester' also puts you among the first results, and it leads to your home page, where Professor Max Fehily's experience is set out.

So these searches are for hip work, which is exactly what you do. The useful part is that both kinds show up: one asking about a condition, one comparing surgeons. Which of them actually gets in touch?

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthopedic clinic" around Barlow Moor Rd, you are outside the first three at 4 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
LinkedIn logo
LinkedIn
X logo
X
Instagram logo
Instagram
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?