Prepared by Forge Marketing

Private visibility audit

Manchester Hip Clinic

Hi there, let’s look at your local visibility.

We ran the same search, an orthopedic clinic, from 25 spots around Barlow Moor Rd in Manchester. You come up among the first three at most of them, and at the spot by your own door you come first. It is a few spots farther out, to the south and south-east, where you slip lower down the first screen. Each dot is one of those spots; Green means you are in the top three there.

So most people searching nearby can find you easily. That is worth holding on to. From the few weaker spots, someone may scroll past you instead. What would another clinic's map look like here?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Manchester Hip & Knee Clinic. It comes before you at a few of the tested spots, and you come before it at most of them.

Same search, an orthopedic clinic, from the same twenty five spots around you, so the two maps read side by side.

Across the tested spots, your name shows in the first three at far more of them than theirs. The map is working for you, so the real question is what happens once someone reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of the searches we found uses your name

The searches we found that bring people to your website are all about the problem, not about you. Someone types 'labral tear in hip' and lands on your pages. These figures are estimates.

  • None of these searches is someone typing your name. They describe a hip problem, and your site comes up among the answers.
  • Your site already appears on the first page for several of these searches, so someone who has never heard of you can still find you.

So which of those searches are doing the work, and where do the people who find you actually land?

The searches behind the numbers

People who do not know you arrive through hip searches

Every search we found reaching your site is from someone who has not typed your name. They are looking up hip problems, labral tears mostly, and hip surgery in Manchester.

  • Someone searching 'labral tear in hip' finds you among the first results, and lands on your labral tears page, which is exactly what they came to read.
  • On 'hip surgery manchester' you come up first, and that search leads to your home page, so someone comparing where to have their hip done meets you there.

This is your own field doing the work. Hip surgery and labral tears already bring these searches to your pages, and that is the ground worth building on. The question is what happens once they land there.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthopedic clinic" around Barlow Moor Rd, you are outside the first three at 4 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?