We ran the same search, a dental hygienist, from 25 spots around Didsbury in Manchester. You come up in the results at every one of those spots, and we looked at you alone here. In the first three at most of them, including the spot at your door, though you slip lower down the first screen in some outer pockets. Each dot is one of those spots; Green means you are in the top three there.

Where a dot is not green, someone searching from there may scroll past you to the practices shown first. So who else turns up in that same search nearby?

Of the searches we found, a good share of estimated visits comes from people who did not type your name, with searches like 'hygienist teeth cleaning', and about a third from people typing it.

• Someone typing your name already has you in mind and is checking the details. Someone searching for teeth cleaning is starting from nothing, and your site is what they judge you on.
• Your site shows up on the first page for several of those searches, so they can bring new people to it. What they read next decides whether they ring you.

So which searches are bringing those new people in, and where do they land when they arrive?