Prepared by Forge Marketing

Private visibility audit

Bradburn Clinical Solutions

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Stanley St in Manchester. At the spot on your own street, you come up among the first three. At every one of the other 24 spots, you sit far down the list, including the eight nearest ones. Each dot is one of those spots; Green means you are in the top three there.

So someone a street or two away, phone in hand, looking for dentures nearby, may never come across you. What would it take to show up there?

The comparison worth looking at

One nearby practice appears higher at every spot

We ran the same search for KissDental Manchester, one of the clinics you work through. It came before you at all twenty-five spots, including the one at your own door.

Same search, a dental clinic, from the same twenty-five spots around Stanley St in Manchester, so you can read both maps together.

Yet it reaches the first three at as few spots as you do. So neither of you is being seen widely here, and the question becomes what happens once someone does reach your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of these searches uses your own name

We found three searches that lead to your website, and none of them is your name. One is 'dentures in radcliffe'. Two name a partner clinic. These figures are estimates.

  • These three are only part of the picture, so this is not a sign that nobody searches for you by name. It does mean nothing we found carries it.
  • For all three, your site sits beyond the first page. Someone looking for dentures nearby would have to scroll a long way to reach your pages.

So what is someone searching for when they need dentures and have never heard of you?

The searches behind the numbers

Which page each of these searches leads to

Two of the three name partner clinics. The third is someone looking for dentures in a town nearby.

  • 'dentures in radcliffe' shows up beyond the first page of results, and it leads to your services page, where your denture work is set out.
  • 'kiss dental flixton' shows up beyond the first page of results too, and it lands on your contact page rather than on anything about your own dentures.

So the one search about your actual work, dentures, sits far beyond the first page, and the others carry a partner clinic's name rather than yours. Someone wanting dentures around Stanley St does not find you this way yet. Which leaves the question of where to start.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Stanley St, you are outside the first three in most tested spots.
  • KissDental Manchester comes before you at 25 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?