We ran the same search, a dental clinic, from 25 spots around Church Ln in Manchester. You come up first at your own door, and you were found in the list at all 25 spots. But at most of them you sit outside the first three, and further out you fall a long way down. Each dot is one of those spots; Green means the practice is in the top three there.

So at your door you are easy to find. A few streets out, you are still in the list, but well below the first three names shown. Who sits above you there?

About a third of the estimated visits from Google come from people typing your name, like 'church lane dental practice'. A similar share comes from searches for a dentist nearby.

• A search like 'moston dentist' names no practice, and your home page comes up among the first results for it. That is a real strength.
• A name search means the person already had your name. A search for a dentist nearby does not, so those are the searches that can bring you someone new.

So which searches are bringing those new people in, and where do they land when they arrive?