Prepared by Forge Marketing

Private visibility audit

Levenshulme Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Levenshulme in Manchester. At your own address you come first. At every other tested spot you sit outside the first three, lower down the first screen close by and far down the list farther out. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may scroll past without ever seeing you. What does that look like for a practice nearby?

The comparison worth looking at

One nearby practice comes before you at most spots

We ran the same search for Westpoint Dental Centre, and it comes before you at 19 of the 25 tested spots, including a few close to you, east and south of your door.

Same search, same twenty five spots around you, so the two maps can be read side by side.

It reaches the first three at a few more spots than you do, and neither of you comes first anywhere except at your own door. Then the question becomes what happens once someone opens your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Many of the searches reaching your site carry no name

Only a small part of the estimated visits from Google comes from people typing your name. More come from searches like 'dentist levenshulme', where your site comes up first.

  • A search for a dentist nearby names no practice. It brings someone to your home page, and that page is what they have to judge you on.
  • A search that contains your name is a different thing: the name is already known. The searches without it are the part worth building on.

So which of those searches without your name are actually bringing people in, and where do they land?

The searches behind the numbers

One search brings you new people: a dentist nearby

Some of the searches reaching your site carry no name at all. One is simply someone nearby looking for a dentist. The others are about whitening and cosmetic work.

  • 'dentist levenshulme' comes up among the first results and leads to your home page, which is exactly where someone new should land.
  • 'philips zoom whitening' sits beyond the first page, and it leads to a whitening page of yours, so that page sits where almost nobody looks.

So the general dentistry search around Levenshulme is the one bringing you estimated visits, and that is the one worth building on. Your cosmetic searches sit too far back to be found. Which of your treatments would you most want new patients to arrive for?

Picture patients searching for your treatments around Levenshulme being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Levenshulme, you are outside the first three in most tested spots.
  • Westpoint Dental Centre comes before you at 19 of the 25 tested spots.
  • "23 cosmetic dental" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?