Prepared by Forge Marketing

Private visibility audit

Birch Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around you in Manchester. At your own front door you come first. Move away from it and you slip out of the first three everywhere else, further down the further out we went. Each dot is one of those spots; Green means the practice is in the top three there.

So for someone searching a few streets away, your name sits below the three shown first. Is that just how it goes here, or can a dental practice nearby do better?

The comparison worth looking at

One nearby practice appears higher overall

We ran the same search for 24/7 Emergency Dentist Manchester. It comes before you at 21 of the 25 tested spots, both at the points close to you and further out.

Same search, a dental clinic, from the same twenty-five spots around you, so the two maps sit side by side.

It reaches the first three at 7 of the 25 spots, where you reach them at 1. The next question: who is actually reaching your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

Nearly all the estimated visits your site gets from Google come from people typing your name, like 'birch dental practice'. That is an estimate, but a strong one: your own name does the work.

  • Someone typing your name already has you in mind, so the site mostly has to confirm what they came for, not win them over.
  • Your site does reach Google's first page for a search that does not name you, 'dental practices in manchester', so someone comparing dentists can still land on you.

So what are the people who have never heard of you typing in, and where do they end up?

The searches behind the numbers

Two searches bring people who do not know you

Beyond your own name, only two searches in our list bring people to you. Both are someone looking for a private dentist in Manchester, with no practice in mind yet.

  • 'private dental practice manchester' shows low on the first page, below the results most people click, and sends that person to your home page.
  • 'private dentist manchester' shows beyond the first page of results, and from there it again leads to your home page.

So the searches that reach you without naming you ask for exactly what you do, private dental care, and they land on your home page. What that page and the pages behind it say is where this starts.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" in Manchester, you are outside the first three in most tested spots.
  • 24/7 Emergency Dentist Manchester comes before you at 21 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?