We ran the same search, a dental clinic, from 25 spots around you in Manchester. At your own address you come first. From the ring of spots just around you, and from every spot farther out, you sit below the first three. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, in pain and looking for a dentist, may well never come across you. Worth protecting the ground you hold at your door.

Of the searches we looked at, at least four in five of the estimated visits come from people typing your name, like 'birch dental practice'. These figures are estimates, but the pattern is clear.

• Someone typing your name is already looking for you. Someone typing 'private dentist manchester' is comparing options, and that is a different search.
• Your site does reach the first page for one search made without your name, 'private dental practice manchester', though it sits low on that page, below the results most people click.

So which searches reach you without your name, and where do they land?