Prepared by Forge Marketing

Private visibility audit

Charlestown Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Charlestown Rd in Manchester. At your own address you come first. Among the eight spots closest to you, you are in the first three at only one, and farther out you sit far down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply not come across you. Is anyone nearby doing better?

The comparison worth looking at

One nearby practice appears higher at nearly every spot

We ran the same search for UrgentCare Dental Manchester, and it came before you at 24 of the 25 spots we tested, including all eight of the ones closest to you.

It is the same search, a dental clinic, from the same spots around you, so the two maps read side by side.

It sits among the first three at ten of those spots, against two for you, so someone a few streets away is far more likely to see it than you. Its map gives us something concrete to work from, starting with your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Nearly all the estimated visits to your site come from your own name

Almost all the estimated visits your site gets from Google come from searches that contain your name, like 'charlestown dentist'. Only a small part comes from the other searches we looked at.

  • Someone typing your name is already looking for you by name. Someone typing what they need, a dentist nearby, is a different search entirely, and that is the one you are missing.
  • Your site does reach the first page for one of those other searches, though it sits low on it, below the results most people click.

So what is a patient in Manchester typing when they are not looking for you by name, and where do they land?

The searches behind the numbers

The searches that do not contain your name

Beyond your own name, the searches we found are mostly for dentists in other towns, plus a few that read like the names of other practices or centres. One concerns composite bonding.

  • 'charlestown medical dental centre' shows low on the first page, below the results most people click, and leads to your home page. It reads like the name of a centre rather than someone looking for a dentist nearby.
  • 'composite bonding swindon' leads to your composite bonding page, but shows beyond the first page, so someone searching for that treatment does not reach you through it.

None of these searches is someone nearby looking for a dentist. On what we found, a patient around Charlestown Rd in Manchester who is not searching for you by name does not land on your pages. So who does reach you, and what do they find?

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Charlestown Rd, you are outside the first three in most tested spots.
  • UrgentCare Dental Manchester comes before you at 24 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?