Prepared by Forge Marketing

Private visibility audit

Brownley Green Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Wythenshawe in Manchester. Right at your own door you come first. One step out, you are already below the first three at every one of the nearer spots, and farther out you sit well down the list. Each dot is one of those spots; Green means the practice is in the top three there.

So beyond your own road, someone reaching for their phone to find a dentist nearby may scroll past you. Who do they come across instead?

The comparison worth looking at

One nearby practice appears higher overall

Wythenshawe Dental Clinic comes before you at nearly all the spots we tested, including every one of the eight closest to your door, and across the 25 spots it sits among the first three at most of them.

Same search, a dental clinic, from the same twenty-five spots around you, so the two maps read side by side.

They are seen in the first three at far more spots than you, so their map shows what is achievable here, with no promise of the same result. Which raises the question of who reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

Only a handful of visits a month come from Google, by our estimate. Some people type your name, like 'brownley green dental practice'. Others arrive through searches that never mention it.

  • Someone typing your name is already looking for you by name. They want your phone number or address, not a reason to choose you, so the home page only has to confirm you exist.
  • Someone searching for a dentist nearby is different: they are choosing. None of the searches we found without your name puts your site on the first page of results.

So what are those people in Wythenshawe actually typing when they need a dentist, and who do they find instead?

The searches behind the numbers

The searches from people who do not know you

A few searches reach your site without your name. One of them is for a dentist in Wythenshawe. The others read like the names of other practices, so not people looking for you.

  • 'dentist wythenshawe' shows up beyond the first page of results, and it leads to your home page, the holding page with no treatments listed on it.
  • 'blackley dental practice' also shows up beyond the first page and lands on your home page, but that is someone searching for a different practice by name.

So the one search in your own field, a dentist wanted nearby, sits too far back for your site to be found on it. Being findable for it is what a real website would do, and that is where we would start.

Picture patients searching for your treatments around Wythenshawe being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Wythenshawe, you are outside the first three in most tested spots.
  • Wythenshawe Dental Clinic comes before you at 24 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?