We ran the same search, a dental clinic, from 25 spots around Wythenshawe in Manchester. At your own address you come first, and that is the one spot where you sit in the top three. One ring out you are already lower down the first screen, and farther out you slip well down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a street or two away, phone in hand, looking for a dentist may simply never come across you. Which raises the question: what does a practice nearby manage here?

Of the small number of visits Google sends your site each month, about a quarter come from people typing your name, like 'brownley green dental practice'. The rest come from other wording. These are estimates.

• Someone typing your name has already heard of you. They just want your number. Someone typing a treatment and a place is still choosing who to go to.
• None of the searches we found without your name puts your site on the first page, so for now your site is only easy to find by people who already know what to type.

So what are those people without your name actually typing, and where do they end up instead of with you?