Prepared by Forge Marketing

Private visibility audit

Broom Lane Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Broom Ln in Manchester. At your own front door you come first. Move a street or two away and you sit lower down, and further out you are far down the list, though your listing does show up at all 25 spots. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist may scroll past you. Which raises the question: what is possible here?

The comparison worth looking at

One nearby practice appears higher overall

We ran the same search for Avalon Care Dental Practice. Counted spot by spot, it comes before you at most of the spots we tested, and you come before it at the rest.

Same search, a dental clinic, from the same spots around you, so the two maps can be read side by side.

Even so, it is among the first three at only three of the 25 spots, so the top of the list is not settled here. Which brings us to who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most searches that bring people to your site use your name

At least three quarters of the estimated visits your site gets from Google come from searches that include your name, like 'broom lane dental care'. Your site comes up first for that.

  • A search for your name is already aimed at you, so those visits are not where new patients come from.
  • You do show on the first page without your name too: for fillings in Stockport your amalgam fillings page sits among the first results.

So what about the person with toothache who has never heard of you? That is the next thing to look at.

The searches behind the numbers

Fillings brings you more than whitening does

A few searches without your name are in the data. Two are about fillings, two about teeth whitening, and one is simply someone looking for a dentist nearby.

  • 'fillings stockport' puts you among the first results, and it leads to your amalgam fillings page, which is exactly what was asked about.
  • 'teeth whitening manchester' sits beyond the first page, so your whiter teeth page has little chance of being found on it.

Fillings is the one treatment already bringing you people who do not know you, and it is worth building on. Whitening is the gap. That raises the real question: with these few searches doing the work, where would you start?

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Broom Ln, you are outside the first three in most tested spots.
  • Avalon Care Dental Practice comes before you at 18 of the 25 tested spots.
  • "teeth whitening manchester" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?