Prepared by Forge Marketing

Private visibility audit

Broom Lane Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Broom Ln in Manchester. At your own door you come first. Move a street or two away and you sit outside the first three everywhere else we looked, and further out you fall a long way down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply never come across you. Which raises the question: is that normal here?

The comparison worth looking at

One nearby practice leads at most spots

Across the spots we tested, Avalon Care Dental Practice came before your listing at most of them, and your listing came before it at the rest.

Same search, a dental clinic, from the same spots around you, so the two maps sit side by side.

It is among the first three at only a few spots too, so neither of you is seen across the area. The first three are being won spot by spot here. So who is actually reaching your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your estimated visits are name searches

At least three quarters of the estimated visits your website gets from Google come from people typing your name, searches like 'broom lane dentist'. Useful, but those people had already chosen you.

  • Someone searching your name already knows it. They are not a new patient deciding where to go, they are confirming a decision already made.
  • The good news is your site does reach the first page for other searches too, for instance when someone nearby looks for fillings or a dentist in Levenshulme.

So what are the people who have never heard of you typing in, and where do they end up?

The searches behind the numbers

Fillings and whitening, beyond your name

Some searches that reach your site are not your name. The ones we found are about two things: fillings, and teeth whitening. Both lead to your own treatment pages.

  • Someone searching 'fillings stockport' finds you among the first results, and lands on your amalgam fillings page.
  • Someone searching 'teeth whitening in stockport' finds you low on the first page, below the results most people click, and lands on your tooth whitening page.

So fillings is the one already doing the work: someone types it, sees you early, and the search leads to your own page. Whitening is the same dentistry, just sitting too low on the page. Which leaves the question of where to put your effort first.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Broom Ln, you are outside the first three in most tested spots.
  • Avalon Care Dental Practice comes before you at 18 of the 25 tested spots.
  • "teeth whitening manchester" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
LinkedIn logo
LinkedIn
X logo
X
Instagram logo
Instagram
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?